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Last Updated: October 22, 2026
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Google new Universal Commerce Protocol Google's Universal Commerce Protocol On January 11th at National Retail Federation (NRF), Sundar Pichai announced This is where ecommerce is heading: 00:00 – What is UCP & AI shopping 00:22 – Live demo: AI agent shopping for cookies 00:55 – The core idea behind agentic ... 00:00 Introduction — what UCP is and why everyone's talking about it 03:16 What "agentic Shopify CEO Tobi Lütke sits down with Distinguished Engineer Ilya Grigorik to talk about developing the On January 11, 2026, at the National Retail Federation's annual conference, In this 9 minute video we take a look at a simple step by step flow of how
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